Gravy mix adds rich and savoury flavour to many dishes, such as roast beef, chicken, and mashed potatoes. The depth of flavour that gravy mix adds can enhance the overall taste of a meal.

The warm and savoury flavour can bring a sense of comfort and familiarity to meals.

Gravy has a long history in British food culture and is a staple condiment for many classic British dishes, such as roast dinners and bangers and mash. Celebrating this tradition by consuming gravy mix can bring a sense of nostalgia and pride in British food culture.